Most early-stage startups are faced with the question “when should we build out a full product?”. One of the big mistakes early-stage startups make is building a product too early. When a company is still defining the problem and customer personas, it’s important to be flexible in order to test, iterate & learn quickly. To fail fast and learn faster, it’s crucial to have a lightweight system that allows for frequent iterations to test out all the hypotheses that are most critical for the business.

In this session, you will learn how to define your hypotheses, build your first MVP to test out the hypotheses, how to continue iterating and when to invest in an engineering/product team to build a full product.