Brand Strategist at Facebook and Founder of Black Joy Parade
Elisha Greenwell is a northern California native and 12-year advertising vet. She is a graduate of UC Santa Barbara with a B.A. in Business Economics and Creative Writing, and the Academy of Art University with an M.F.A in Advertising Strategy. Throughout her career she has developed award-winning brand strategy for companies such as Intel, Nike, Target, Starbucks, Playstation, Airbnb and the bid for the 2028 Olympics in Los Angeles. In early 2017, Elisha returned to the Bay Area to help lead brand reputation strategy at Facebook. She is also the founder of Black Joy Parade, a celebration of the Black experience and our influence on cultures past, present and future. The inaugural event will take place on February 25, 2018 in Oakland, Ca.
In our panel discussion, we will talk about the power of Black communities online (Social media/podcasts/other platforms). How we deal with conflicts and racism online. How do you build online communities out from online to offline? How do you collaborate with others in the same space?