speaker-info

Anndrea Moore

Founder
Black Tech Women

Anndrea Moore is the founder and CEO of Black Tech Women, the premier organization for black women in the technology ecosystem. Black Tech Women has grown to over 1,600 members in less than a year and has executed experiences with Google, Samsung, Tech Inclusion, Lyft, and more. The Harvard Business School graduate created Black Tech Women based on her own experiences as a black woman working at some of the most well-known tech companies in the world. From consulting small- and medium-businesses on digital marketing strategy to launching global features for big brands, Anndrea has a range of expertise as it relates to marketing and product growth, including digital marketing, product storytelling, email engagement, and customer journey optimization.

My Sessions

My Sessions

How to use Funnel Optimization as Framework to Drive Digital Engagement

GSB 124

In setting goals for customer engagement it’s important to understand the customer funnel and what levers one can influence along the funnel to increase the likelihood of goal completion. This session will cover specific actions one can take i.e. in app messaging, dm management, step minimization, as well as how to think about measurement along […]

Data Analysis
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